Services
Understanding the difference between 'what' and 'so what'
B-to-B public relations is measured in press coverage. PR is about what’s new, what’s different. As we like to say, it’s not the “what” but the “so what” that ultimately interests editors and customers. Truly effective B-to-B PR requires a solid relationship with the editorial community. We work diligently, every day, to keep those relationships strong.
Since we are a technology-based organization, we can quickly craft technical articles from the raw materials you provide. We can interview your product managers, application engineers and even customers and use this information along with other technical resources to draft a story. And we are much more comfortable than many agencies in pitching stories to technical editors as we have a fundamental understanding of the products and applications we’re discussing with them.
- SEO and HTML enhanced press release writing and distribution
- Editorial calendar management
- Custom list maintenance of key trade journal editors
- Product launch planning/management
- Press tour coordination
- Abstract, case study and article development and placement
- White paper development
- Directory and buyers guide management
- Monitoring and reporting
- Speaking opportunities at tradeshows and conferences
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